Looking Forward to Rapid Growth in 2021!
As 2020 winds down (thank heaven), Sail to Trail is well-positioned to do extremely well in 2021. We have grown our retail footprint to 52 locations in 2 states. 4 of our first vintages sold out (2 in our first 4 months of operation) and our portfolio is strategically expanding.to include exciting new varietals.
We are also very excited to be modifying our distribution agreement so that our distributor will be taking on all sales efforts for the brand. The growth we have seen has all been with a single person on the street, which is remarkable, but with this new agreement, we will now have a small army of 30 sales reps out there every day, leveraging relationships and representing the brand.
To maintain our momentum, we are actively looking for additional distribution in states other than Central MA and NH (where those relationships are already in place). I am reaching out to this amazing network today to ask; If you know anyone in the beverage distribution industry, in any state,if you would forward this information to them, we would be incredibly grateful.
As an organization, we are data-centric, marketing-oriented, and push the boundaries of analytics for this industry. Our wines are superb. Any distributor that joins us as business partners to grow the brand, will be thrilled that they did so over the next 3 to 5 years.
Thank you so much for taking the time to read this, and we wish you great success in 2021!