Christopher Simpson was preparing for a job interview at a top-notch manufacturer of submarine components when a tiny detail piqued his interest — the company’s CEO was also an advisor to a winery in California...
How often are your consumer decisions dictated by “gramability?” You may not select your laundry detergent or your toothpaste based on aesthetics alone, but the visual appeal of a beverage is capable of skyrocketing sales.
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