How often are your consumer decisions dictated by “gramability?” You may not select your laundry detergent or your toothpaste based on aesthetics alone, but the visual appeal of a beverage is capable of skyrocketing sales.
Craft beer seems to be all the rage, with dozens of new breweries opening every year in Massachusetts, with new wineries few and far between.
Chris Simpson hopes to change that story by opening a winery in a 1,200-square-foot space in the Higgins Armory in Worcester.
The idea was formulated while Chris Simpson was interviewing for a job designing submarine components.
But life sometimes takes different turns,